The global live-screen-printing and musical collective Hit+Run has been putting out interesting stuff for many years, including names like Crimekillz, Kate Mo$$, Kutmah, Skrapez and Zackey Force Funk. The name has been to me synonymous with originality, creativity and DIY-mentality, and this album by the Los Angeles native Zeroh is certainly no different.
The music on this album ranges from Madlib-like beat-crafting to full on cacophony. Half of the songs don’t even have a beat, and dance somewhere between rhythmic Ambient and Noise (and Industrial Music if you will), and some have very traditional but minimalistic Hip Hop vibes to them. Always gritty, noisy, full of effects and experimental (playful) as hell, the production of this album often brings to my mind a mixture of Ka’s “Honor Killed The Samurai” and Gonjasufi’s “Callus”. Still, this stuff stands originally on its own, and shows the awesome skills of Zeroh as a producer.
The rapping gets the same treatment as the music, when it comes to heavy effects and experimental production. Besides that, Zeroh is one of those MCs who uses his voice like an instrument for jamming, and his verses are thoughtful and cool as fuck. He likes to play with his voice, changing style even many times in a sentence, wacky as shit, but still sounding totally in control. At times he sounds dark and serious, and at times he sounds cartoonish and comical. Which fits his style of writing lyrics perfectly. The symbiosis of the two put you in a concentrated yet psychedelic and sometimes even spiritual zone. The previous comparison with Gonjasufi often applies to the vocals as well, but there is so much more going on here. Zeroh is in a league of his own. The only two guests on this album, The Koreatown Oddity and Low Leaf, blend splendidly with the rest of the material.
This album is a treasure-chest of lyrical and vocal imaginativeness and hazy musical experimentality. Given the apparent skills of Zeroh as a producer of music (besides being an awesome rapper), I would have liked to hear a bit more variety on the beats (such as more drum-beats), but then again the stuff on this album works great as a whole, and does justice to the awesome cover-picture (or vice versa). If you are into experimental Hip Hop and interesting textures of sound, check this totally impressive album out. And while you’re at it, check out the collaboration-album between Zeroh and Jeremiah Jae, “Holy Smoke”, as well. Pure bliss.